Your site's structure determines how efficiently Google can discover, crawl, and index your content. Our architecture service redesigns your URL taxonomy, optimizes crawl budget allocation, and fixes crawl traps so search engines can access and rank all your important pages.
Site architecture — how your pages are organized, linked, and categorized — is one of the most powerful and least discussed technical SEO factors. A well-designed architecture does three critical things: it makes it easy for Google to find every important page on your site, it distributes PageRank authority efficiently to your highest-value pages, and it signals topic relevance and site organization to search engines.
Conversely, poor site architecture creates a cascade of technical SEO problems. Deep page hierarchies (requiring Googlebot to follow 8+ clicks to reach important content) lead to infrequent crawling. Orphan pages (with no internal links pointing to them) are effectively invisible to Google. Crawl traps created by URL parameters, faceted navigation, and session IDs waste crawl budget on irrelevant, duplicate pages while leaving important content under-crawled.
Crawl budget is the number of pages Googlebot will crawl on your site in a given time period. Large sites, sites with lots of duplicate URLs, and sites with slow server response times often have crawl budget issues — meaning important pages aren't being crawled frequently enough to maintain ranking freshness. Our architecture service optimizes your site to ensure Googlebot spends its crawl budget on your most valuable pages.
Internal links pass PageRank (link authority) between pages and signal to Google which pages you consider most important. A flat architecture with strong internal links to key pages ensures your most valuable content gets the authority signals it needs to rank competitively. Poor internal linking is one of the most commonly overlooked technical SEO issues.
A crawl trap is a pattern of URLs that causes Googlebot to crawl infinite or near-infinite pages — often faceted navigation filters, calendar archives, user-generated content with URL parameters, or session-based URLs. Crawl traps waste budget, pollute your index with thin content, and can cause important pages to be de-prioritized.
When beneficial, yes — we recommend URL restructuring and provide complete redirect mapping to ensure no link equity or rankings are lost. We always assess the risk vs. reward of URL changes and only recommend them when the SEO benefit clearly outweighs the migration risk.