Question 1

What is technical SEO?

Accepted Answer

Technical SEO is the practice of optimizing a website's technical infrastructure — its code, architecture, server configuration, and page performance — to help search engines efficiently crawl, index, and rank the site. It differs from content SEO (which focuses on what you write) and link building (which focuses on external authority). Technical SEO operates at the structural level and affects how search engines can access and understand your site.

Question 2

Why is technical SEO important for rankings?

Accepted Answer

Without a technically sound foundation, even excellent content and strong backlinks won't produce top rankings. Search engines can only rank pages they can find, render, and understand. Technical SEO issues — from robots.txt blocks to JavaScript rendering failures — can prevent Google from discovering your content at all. Technical SEO creates the foundation that all other SEO efforts build on.

Question 3

What are the three pillars of SEO?

Accepted Answer

The three pillars of SEO are: (1) Technical SEO — ensuring search engines can crawl, index, and render your site; (2) On-Page SEO — optimizing content, keywords, and meta data to match search intent; and (3) Off-Page SEO — building link authority and brand signals from external sources. All three work together, but technical SEO is the foundation. Weaknesses in technical SEO undermine on-page and off-page efforts.

Question 4

How does Google crawl and index websites?

Accepted Answer

Googlebot (Google's crawler) discovers URLs through sitemaps, internal links, and external links. It downloads each page's HTML and renders JavaScript to create a full picture of the page. Rendered pages enter a processing queue where Google analyzes content, links, and quality signals before deciding what to index and how to rank it. This process happens continuously, with different pages crawled at different frequencies based on their authority and freshness signals.

Question 5

What is crawl budget?

Accepted Answer

Crawl budget is the number of pages Googlebot will crawl on your site in a given period. It's determined by two factors: crawl capacity limit (based on server performance) and crawl demand (based on page popularity and freshness). For small sites, crawl budget is rarely a limiting factor. For large sites (10,000+ pages), optimizing crawl budget — by blocking unimportant URLs and prioritizing key pages — is a critical technical SEO task.

Question 6

What is a canonical tag and why does it matter?

Accepted Answer

A canonical tag (<link rel='canonical' href='...'>) tells search engines which version of a page is the 'official' version when the same content is accessible via multiple URLs. Without canonical tags, Google has to guess which URL to index — and it frequently makes the wrong choice, splitting link equity across multiple URL variants. Proper canonical implementation is one of the most fundamental technical SEO requirements.

Question 7

Does page speed affect SEO rankings?

Accepted Answer

Yes — Google confirmed page speed as a ranking factor in 2018 for mobile search, and Core Web Vitals (LCP, INP, CLS) became official ranking signals in 2021. While page speed is unlikely to overcome large content or authority gaps, two pages with similar content quality will have the faster page ranked higher. More importantly, poor page speed directly reduces conversions and user engagement — which have indirect effects on rankings through behavioral signals.

Question 8

What is structured data / schema markup?

Accepted Answer

Structured data is code (most commonly JSON-LD) added to your pages that tells search engines exactly what your content means — is this an Article? A Product? A FAQ? A local business? Google uses structured data to generate rich results in search (star ratings, FAQ dropdowns, breadcrumbs, review snippets) that dramatically improve click-through rates. Implementing structured data is a high-ROI technical SEO task.

Question 9

How often should I get a technical SEO audit?

Accepted Answer

For most businesses, a comprehensive technical SEO audit every 12 months is the minimum. After major site changes (platform migration, redesign, significant content changes), an audit is strongly recommended regardless of when the last one occurred. Enterprise sites with ongoing development activity benefit from quarterly technical reviews to catch issues as they emerge.

Question 10

What does a technical SEO audit include?

Accepted Answer

A comprehensive technical SEO audit includes: full site crawl analysis, indexation and robots.txt review, canonical tag audit, site architecture and crawl depth analysis, internal linking assessment, Core Web Vitals and page speed evaluation, structured data review, JavaScript rendering analysis, HTTPS and security check, mobile usability assessment, and XML sitemap audit. The deliverable is a prioritized issue list with developer-ready fix specifications.

Question 11

How is a professional audit different from free SEO tools?

Accepted Answer

Free tools like Screaming Frog (limited), Ahrefs, and SEMrush surface common, easily detectable issues. A professional technical SEO audit goes far deeper: manual JavaScript rendering gap analysis, Google Search Console data interpretation, log file analysis (how Googlebot is actually crawling your site), expert prioritization of issues by real-world ranking impact, and detailed fix specifications your dev team can implement. Professional audits find the issues that automated tools miss — and those are often the most impactful ones.

Question 12

How long does a technical SEO audit take?

Accepted Answer

Timelines depend on site size: small sites (under 500 pages) typically take 3–5 business days; medium sites (500–10,000 pages) take 1–2 weeks; large enterprise sites (10,000+ pages) take 2–4 weeks. The audit includes tool-based crawling, manual expert analysis, issue documentation, and preparation of a detailed findings report with prioritized recommendations.

Question 13

How much does a technical SEO audit cost?

Accepted Answer

Technical SEO audit pricing varies by site size and complexity. Small business site audits typically range from $1,500–$5,000. Mid-market site audits (10,000+ pages) range from $5,000–$15,000. Enterprise audits are priced based on URL volume, technical complexity, and scope. Contact us for a free preliminary assessment and transparent pricing for your specific site.

Question 14

Are Core Web Vitals a Google ranking factor?

Accepted Answer

Yes — Core Web Vitals (LCP, INP, and CLS) are confirmed Google ranking factors as part of the Page Experience signal set. They're based on real user data from Chrome (CrUX) and are used in Google's ranking algorithm, particularly for mobile search. While Core Web Vitals alone won't catapult a weak page to #1, they can be a tiebreaker between pages with similar content quality and authority.

Question 15

What's the difference between LCP, INP, and CLS?

Accepted Answer

LCP (Largest Contentful Paint) measures how quickly your main content loads — target under 2.5 seconds. INP (Interaction to Next Paint, which replaced FID in 2024) measures how responsively your page reacts to user interactions like clicks and taps — target under 200ms. CLS (Cumulative Layout Shift) measures visual stability as the page loads — target under 0.1. All three are measured using real user data from Chrome.

Question 16

My Lighthouse score is 90+ but my field data is poor. Why?

Accepted Answer

Lighthouse (lab data) runs in a controlled, clean environment without third-party scripts, logged-in states, or real user network conditions. Field data (CrUX) measures real users with all their real-world variables — including ad scripts, chat widgets, A/B testing tools, and slow mobile connections. Common causes of lab vs. field data discrepancy: third-party scripts that load for real users but not in Lighthouse, personalization scripts, and slow CDN edge performance in users' geographic regions.

Question 17

Do you fix the issues you find in the audit?

Accepted Answer

Yes — we offer Technical SEO Implementation as a separate service that covers hands-on resolution of all audit findings. Most clients combine the audit with implementation. Some clients prefer to handle implementation with their internal dev team using our fix specifications; others engage us for full implementation. We're flexible to fit your team's capabilities and preferences.

Question 18

How do you communicate with clients during an engagement?

Accepted Answer

Every client has a named technical SEO specialist as their primary point of contact. We use Slack or email for day-to-day communication (your preference), schedule regular check-in calls, and provide detailed written reports at key milestones. You'll always know what we're working on, why, and what's coming next.

Question 19

Can you work with our existing SEO team?

Accepted Answer

Absolutely. Many of our engagements involve embedding alongside an existing in-house SEO or marketing team. We act as a specialist technical SEO resource — providing the depth our clients' generalist teams lack — while respecting their existing workflows, tools, and strategies.

Question 20

What information do you need to start an audit?

Accepted Answer

To start a technical SEO audit, we need: Google Search Console access (viewer level minimum), your preferred crawl start URL, any known technical issues or concerns, information about your CMS/platform, and context on any recent site changes. We'll send you a complete onboarding checklist after our initial call.

Question 21

How quickly will I see results?

Accepted Answer

The timeline for technical SEO results depends on what's being fixed. Critical fixes (noindex removal, canonical corrections) can produce results within weeks as Google re-crawls and re-indexes affected pages. Core Web Vitals field data improvements typically take 4–8 weeks to reflect in Search Console after changes are implemented. Architecture improvements affecting crawl budget take 8–12 weeks to show in crawl patterns. We track all of these metrics and report on them monthly.

Question 22

Do you offer ongoing monthly retainers?

Accepted Answer

Yes — many clients begin with a one-time audit and implementation project, then transition to an ongoing monthly retainer for continuous technical monitoring, quarterly audits, and strategic advisory. Retainers are particularly valuable for fast-moving sites that release frequent updates, or enterprise clients who need an ongoing technical SEO partner embedded in their workflow.

Question 23

What tools do you use for technical SEO audits?

Accepted Answer

Our technical SEO audit toolkit includes: Screaming Frog SEO Spider (crawling and technical analysis), Sitebulb (architecture visualization), Google Search Console (indexation and field data), PageSpeed Insights / CrUX (Core Web Vitals), Ahrefs (backlink analysis and redirect mapping), Screaming Frog Log Analyzer (crawl log analysis), Schema Markup Validator (structured data verification), and Google's URL Inspection Tool (rendering analysis). We combine automated tool output with extensive manual expert analysis.

Question 24

What is the best tool for a technical SEO audit?

Accepted Answer

No single tool covers all technical SEO signals. The most complete audits combine: Screaming Frog for crawl analysis, Google Search Console for real Google data, PageSpeed Insights for Core Web Vitals, and a backlink tool (Ahrefs or SEMrush) for redirect and authority analysis. Google's URL Inspection tool is indispensable for JavaScript rendering analysis. Expert manual review is always required to interpret the data correctly.

Question 25

Can I run a technical SEO audit myself?

Accepted Answer

Yes — with the right tools and knowledge, you can conduct a basic technical SEO audit yourself. Screaming Frog (free up to 500 URLs), Google Search Console, and PageSpeed Insights are all free and capable. However, expert audits go significantly deeper — particularly in JavaScript rendering analysis, log file interpretation, and the expert judgment needed to correctly prioritize findings by their real ranking impact. For sites where technical SEO has significant business impact, professional audits consistently deliver better ROI.

Technical SEO Frequently Asked Questions

Technical SEO Fundamentals

Technical SEO Audits

Core Web Vitals

Working With Our Agency

Technical SEO Tools

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